Have you been still wondering if truly video marketing is the latest thing? Ok, consider some statistics to think about. According to Cisco, when the existing minute rates are managed video will command an estimated 90% (yes 90%) of all traffic to the online world by 2014. That is three years from now. And there is no reason to believe the current rate cannot be maintained or even surpassed. For instance, YouTube uploads over 30,000 videos per day and attracts an average 17 million visitors every single day. Now throw in other video sites like Blip.TV, Vimeo, Revver, Metacafe, Dailymotion, and Motionbox and you begin to understand how big this is. If it is not getting you scurrying for the video camera then you most likely do not need visibility.
Imagine displaying your wares in a shop visited by 17 million people daily. If you can convert just 1% of that figure daily into hot prospects, your business is headed for the big league. Smart businesses that have finally understood the power of video marketing now have loads of video contents to project their products. And it makes sense because it is not only cheap, many find it convenient. For many internet users, a video is certainly easier and less tasking than reading hundreds and thousands of written text, and that is why the video format is now so popular. The Chinese say a thousand hearing can never equate a single seeing.
However, while video presents a great marketing opportunity it could easily work against your business if not properly done or handled. You must do it right; the quality must be good. Mind you, you don?t need to spend megabucks to get a good video (http://jeffbryce.com) shoot for your brand. You do need though a large dose of creativity.
Content and articles is vital
It is going without indicating that you'll need to select what to put in your video clip. But it helps if it is appropriate, demonstrative, educational, and entertaining. Demonstrations are usually more impactful than narrations. So, for instance, show in your video how to use the new cutlery you hope to sell; it is not enough to just describe how it works. It is a video, so the bulk of it must be visually pleasing. Your content could include an introduction of your team (people like to know they are dealing with real people) or testimonials from satisfied clients. Please keep it short, 2 minutes max; nobody wants to sit around watching and listening to your sales pitch all day. Don't get too mixed up with the content that you ignore the most vital thing, your backlinks; be sure you point visitors to where you want them.
Identify
Provide your video an attention-grabbing thumbnail impression and headline, with words which are search engine optimization complaint.
Formatting
The format you prefer for the video determines its packing time and streaming quality. Work with a common format that's available to all. Avoid Flash software package in uploading to your website. The applicaton is not search engine oriented.
Seeding
You've got a wonderful video, together with the required links, however it remains useless if you don't make the right kind of tone to make persons recognize it. You need to advertise it on your blog, website, forums, social networking sites, etc. Seed the video on the internet; that is put it on YouTube, MySpace, on friendly blogs, anywhere and everywhere it is accepted. Create an adequate amount of buzz close to it and you'll get your traffic.
Undoubtedly online video marketing is a terrific way of getting the quick visibility you desire for your corporation. Do not ignore it.
