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Many marketers wonder if product launches still work. We all know the techniques, we all see it coming. Could this formula still work? Why do a product launch, anyway? It's true that "standard" product launches are not as effective as they were a year ago. Despite that, product launches are as strong as ever. The fact is the low-hanging fruit has all been picked. To make a product launch work now, you need to study the techniques and follow the steps. If you do, the formula (created by Jeff Walker) works beautifully! Jeff Walker coordinated the launch for the Membership Site Boot Camp. Perhaps you have heard of it. This amazing launch, for which I wrote copy, earned $1.7 million in the first week alone! Yes, product launches are still a great way to make money. Jeff's original Product Launch Formula is at www.TheProductLaunchFormula.com. I encourage you to check it out. Even if you don't plan on buying Jeff's wonderful course, he gives away great information. Don't miss it. Here are three tactics you can use to boost launch results: Use the "reverse squeeze page". I believe this term was created by John Reese (not too long ago, in fact). What this means is that you give away the content before you ask for their opt-in information. For instance, you show them a video and at the end of it you say, "We'll be creating some more videos. If you'd like to receive them absolutely free, give us your name and e-mail address and we'll make sure you get them." You give before you get. Offer your best material right away, for free. The most common mistake is NOT offering their best material for free. They worry that if they give away the good stuff, there won't be anything left to sell. Eugene Schwartz, copywriter and author of Breakthrough Advertising, developed this method. He discovered that when you use this technique, the perceived value of the rest of your products goes up. People think, "Wow, this is incredible! If this is what they offer for free, I can't wait to see the rest of their stuff!" You may ask what happens if customers go to the site and find that the product for sale isn't as great as the free stuff? This is when you benefit from the "Halo Effect". In essence, the high value of your free goods makes people see your saleable material as being better than it is. It's a win-win situation. Give your sublist a strong, personal story to follow. Don't give them e-mails that say, "Now, remember on Monday, I'll be selling something. Be ready to buy it!" That's not a story. Give them some personal tidbits, some insights into how your launch is going. Let them read e-mails and other feedback you've received, take them to blog posts, employ all the principals of influence that Jeff Walker teaches. Jeff's Product Launch Formula is a wise investment, in my opinion. Use these three tips to get started on your next product launch. Not only will you gain new business, but you will also improve your conversions.
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For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and free copywriting advice.
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