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In the past couple of years mineral makeup has taken the cosmetics industry by storm, with estimated revenues growing by sixty percent last year alone. What are the features and benefits of mineral makeup that have made it so alluring to women around the world? Mineral makeup is developed using minerals which are sterilized and ground into a very fine powder and then mixed with selected natural inorganic colorings to create a variety of colors. Applying a mineral makeup instead of a chemical-based makeup provides a number of advantages. Mineral makeup is appealing to women with sensitive skin, because it is non-comedogenic, which means it will not clog the skin’s pores, but instead permits the skin to breathe. So for those women who suffer with skin allergies, dryness, rosacea, acne or other problems, using mineral makeup permits them to enjoy a makeup that will not magnify their problems. In addition, the primary ingredients contained in mineral makeup are, unlike most makeup, inorganic, meaning that bacteria and microbes cannot live in the makeup and infect the skin. The components of mineral makeup being inorganic also means that no preservatives need be included and that the makeup should not go bad over time, provided sufficient care is taken to apply the makeup with clean brushes. A good mineral makeup does not feel like a ‘mask’ on the skin, unlike heavier chemical-based makeup. Mineral makeup has a much lighter, almost weightless feel to it. Most users report that wearing mineral makeup feels like wearing no makeup at all. Mineral makeup also leaves the skin with a natural, translucent glow. The finest mineral makeups contain a number of ingredients designed for the purpose of improving the health of the skin. These can include a broad spectrum of UVA and UVB sun protection, as well as titanium dioxide and zinc oxide (anti-inflammatories which can help heal the skin). Many women complain of oily skin. For these women, mineral makeup gives an excellent solution. The usual chemical-based cosmetics are very much a liquid, as a result of the oils they include. These oils cause a lot of problems, especially in women with an oily complexion. But with mineral makeup, which involves no oils, such problems are not present. Of course the chief reason that women bother with makeup at all is to improve their appearance. How does mineral makeup compare aesthetically to traditional cosmetics? The clear answer is very well. Because it reflects the sun’s harmful rays, mineral makeup helps hide the skin’s lines, wrinkles, etc. It results in a very healthy look. The best brands of mineral makeup need only be applied once a day and are resistant to water. In addition, you will have no problem sleeping with your makeup still applied to your face, so you can apply it before retiring for the night if you know you will be pressed for time in the morning. So the benefits of mineral makeup over traditional cosmetics are quite significant. Mineral makeup will not imbue the skin with harmful oils and chemical additives. It should not block the skin's pores or provide a home for bacteria. It usually includes beneficial ingredients to guard the skin from the sun’s harmful rays and to invigorate and rejuvenate it. And it leaves the user with a healthy and natural aura. So it is rather obvious why mineral makeup is flying off the shelves.
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About the Article Author
Michael Rupkalvis oversees the MineralMakeupShoppe website. The website is devoted to discussions of a new product called Naked Minerals mineral makeup, a superior pressed mineral makeup that is free of chemicals, easy to apply and is not messy or subject to spilling.
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