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Persuading Through Desires

By: Kenrick Cleveland

I spend a lot of time thinking about persuasion. Over the last year and a half I've spent a tremendous amount of time thinking of self-persuasion and self-mastery and as a result have noticed some phenomenal results in my life.

The only way to make progress in the outside world is to make progress on your inside world.

If you learn how to ask the right questions, you will all of the sudden lock in on the right answers. With that as my guide, I began asking myself questions.

Some of the "right" questions: What is the real make up of a human being? Where do we come from? What is our organic makeup?

Philosophical questions are difficult to substantiate. The answers you're seeking can be vague and nebulous. . . but I'd ask you to give it a try, see where it leads. . . What can it hurt? For example, where does the subconscious mind live? It lives in the body. What then would be the influence of the body on our subconscious mind? If the subconscious mind lives within the framework of a human being, must it carry with it then the frame work of that body?

The answer is most definitely.

Our bodies carry genetic programming. DNA. This programming influences our subconscious and our thought processes and learning and our experiences. This programming shapes our worlds.

What in life is more fundamental than our values?

Our core drives. They supersede every other aspect of our lives. Our first core drive: the need to sustain ourselves. We need food to live. Period.

If you stopped eating right now and didn't eat again, your life would end. We eat in order to continue. Continuing is a genetic drive.

This drive can most definitely become perverted. . .think gluttony. It becomes not about survival and continuing, but something else.

About a year and a half ago I started asking myself some tough questions. What's the difference between needing to eat to sustain life, and my desire to overeat and eat poorly on a constant basis. I'd think about food when I wasn't eating. I'd look forward to dinner while I was still eating breakfast.

Eating for pleasure, like I was, has the potential to really do some damage. I began to persuade myself that it is far more important to eat to survive than it is to eat for momentary pleasure. I am continually working mindfully to make the right choices. It's not always easy. Cake is delicious. But cake is not helping me to continue. Cake, for me, was helping me to die. The choice became very clear.

There is some research that has been done recently on why do some people when faced with huge health issues change and other people don't. The desire to eat turns into something so perverted, so infected, so unhealthy, that the concept of 'continuing on' is not even a priority anymore. (More on the other kind of perversion/desire in an upcoming article on the fourth base drive.)

For me the question became: how can I learn to eat to survive and eat as a source of nutrition, not enjoyment? This focus helped me understand that I had to begin to find joy in other things.

Look for more on the remaining base desires of fight, flight, and reproduction to come, and for tips on how to use these impulses, urges and drives to persuade like crazy.

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About the Article Author

Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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