Home | Internet | Internet Marketing
Before we begin, go to your website. Go ahead, pull it up right now. Try to look at it with the eyes of the newcomer. Remember, they don't care if you can build stunning websites online; they want to know the benefits of your product. As you look at your site, imagine you are visiting it for the first time. If you are like most visitors, you have only one question - what's in it for me? That's what your visitors want to know. Let's take my new home study course as an example. I could go on about the three CD-ROMs, the great manual for getting started quickly, all of the tutorials, including six hours of video and eight hours of audio training, and on and on through the whole list of features. Big deal. Chances are, you don't care. And why should you? As a busy consumer, you want to know, "What can this course do for me? How will it improve my life?" You don't need to know the features; you want to know the benefits. I could say that it will teach you how to: - Find a profitable niche for your website; - Create a moneymaking website; - How to upload your website to the Internet - What kind of website works best for different kinds of products - Select the domain name and web hosting package that works for you; - Attract a steady stream of clients to your site; - How to set up a shopping cart - Recommend other products, and make large commissions doing it; - Give your website a professional look. But you know what? Even with all that, I would be missing the most important part of my whole sales letter. You see, the information above is necessary, but it is not what sells a home study course. You need to tell your readers what the information in that home study course will do for them! Who is your customer? What do they want? Ask yourself a few questions about them: - How will my audio and video tutorials on building websites help them reach their goals? - How will audio tapes on Internet marketing techniques help them escape from overwhelming debt? - How will reading manuals and taking notes give them the freedom they desire? - How will following the transcripts help them to gain the financial freedom they desire? In studying your customers, you will learn their desires.Perhaps they seek freedom from debt, or from those dreaded nine to five jobs they hate. Maybe they want freedom to pursue their passions and live their dreams. And some may wish the freedom to educate their children in entrepreneurship, in the hopes that their children won't have to suffer unpleasant jobs, dictatorial bosses, and low wages. They would jump at the chance to make $2000 dollars in an Internet business. And so would you. What exactly is the point of studying your customers? How can the information help you to make $2000 dollars in an Internet business? Let me explain. While you may list features on your webpage, it's important to understand that your customers aren't buying features. They buy benefits. If you're selling a wedding e-book, you may list certain features on your website - you may mention that the book is 67 pages long, featuring interviews with pastors, florists, caterers, wedding coordinators, and more. You may even talk about the great money back guarantee you offer. But that won't sell your e-book to customers. They want to know the benefits - a beautiful wedding that doesn't cost a fortune, reflects their personality, and makes them the talk of the town. Do you see the difference? The next time you're watching TV, pay special attention to the advertising. Car commercials are a great example of this. Auto manufacturers rarely talk about the undercoating, gear ratio, paint job, or other features. Instead, they sell the benefits. The wind in your hair, the exhilaration of speed, the great feeling you get from driving their car. They are not selling the car. They are selling how you will feel in the car. They are selling how you will look in the car. The only thing missing in those commercials is the man driving up to his high school reunion and getting gawked at by all the beautiful women that wouldn't go out with him 20 years ago! I admit that's an extreme example. But it does illustrate the point I'm trying to make. Your website needs to answer the question, "What do I get out of this? How will this benefit me personally, professionally, or otherwise?" I can show you how to make a web site, but so what? I have to show you how that course will benefit you. How it will create passive income so you get out from under that mortgage. How it will create a stream of income that may replace your day job over timet o that you can have more choice in when you spend time with your family. Or how it will teach your children a skill that will allow them to pursue their passions in life, combining work and passion. Now that is a concept!
Provided by ArticleGOLD: Articles Directory - Article Directory
About the Article Author
Stephen Beck teaches businesses how to www.buildingsitesthatsell.com/ "> build sites that sell . For a free CD explaining the steps for a successful online business, visit Start Home Business immediately.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
